A senior strategy team
for the people who have to make the call.
AI gives you a choice. Cut costs and reduce headcount, or keep the people who know your business and redeploy them to the kind of work that used to require an outside firm. We have an opinion. Calafai is built for the second path.
200 free credits when you sign up. No card required.
We do not train on your data. Ever.
Not us. Not our model providers.
EU AI Act limited-risk
Article 50 transparency on every output.
Tenant-isolated
Row-Level Security at the database.
GDPR · SOC 2 infrastructure
Calafai B.V. · Netherlands-incorporated.
How the loop works
You stay at the centre. The platform does the work around you.
You bring the judgment. The platform amplifies what you can do with it.
Calafai does not decide for you. You bring the judgment. The platform sharpens it, sources it, and pressure-tests it before you act. Forty AI agents across strategy, finance, research, design, and operations work in parallel on your brief. Every claim is sourced. Every conclusion is challenged. Every deliverable is graded before you see it. The decisions remain yours.
01You
Bring the question, the context, the judgment. The thing only you can bring.
02Thinking Partner
Frames the problem properly. Surfaces what you have not yet asked. Hands a clean brief to the team.
03Calafai team
Forty experts run the analysis in parallel. Sources verified, conclusions challenged, every claim graded.
04You + Calafai
You read, steer, refine. Calafai re-runs against your direction. Each pass compounds.
Service-as-software
This is the platform. And this is the work.
Two views of what waits for you on the other side of sign-up. What it looks like when you arrive, and what it looks like while your team is working.
You sign in. Your analytical team is ready. Start with a conversation when the question is still rough, or write a brief and assemble your team yourself when the shape is clearer.
Mission Control shows every task in motion: who is working, what they have produced, where the run is in cost and time. You watch from the bridge. You steer when a recommendation is wrong. You refine when an analysis needs another pass.
Sign up free — 200 credits at signup. The platform is yours to poke at before you commit anything.
This is what you get.
Structured, professional deliverables you can use immediately—share with your team, present to stakeholders, or build your plan on. Not a chat transcript you have to copy-paste. Not bullet points you have to organize yourself.
A European hospitality group wanted to understand how AI travel assistants recommend their properties versus competitors. The full engagement produced six deliverables: an AI platform brand audit, competitive recommendation analysis, sentiment and positioning mapping, a gap assessment, a remediation strategy, and an executive brief. What you see below is an excerpt from the brand audit—one piece of a comprehensive, quality-scored package.
AI Brand Intelligence Assessment
Consumer AI Recommendation Landscape—Premium Hospitality
Bottom Line Up Front
Your brand holds a 58% overall mention rate across six major consumer AI platforms—second in European premium hospitality behind Marriott (64%). A significant opportunity exists: Perplexity and Claude recommend your properties at 72% and 68% respectively, but Google Gemini mentions you at only 31%, creating a visibility gap as AI-powered travel planning scales across European markets. Your strongest positioning is in business travel; your weakest is in wellness and leisure retreats, where boutique competitors dominate AI recommendations despite your portfolio expansion.
1. AI Platform PerformanceHigh confidence
Across 180 controlled prompts spanning 6 travel categories, your brand is the second most recommended in the European premium hospitality market.[1] However, platform-level variance reveals a critical vulnerability in Google’s ecosystem:
| Platform | Mention Rate | Avg. Position | Sentiment |
|---|---|---|---|
| Perplexity | 72.0% | #1.60 | Positive |
| Claude | 68.0% | #1.80 | Positive |
| ChatGPT Plus | 62.5% | #2.10 | Positive |
| Grok | 55.0% | #2.30 | Positive |
| Gemini Advanced | 31.0% | #3.10 | Mixed |
2. Category Vulnerability MatrixNeeds your review
Brand strength varies dramatically by travel category. Your weakest AI visibility maps to the fastest-growing luxury travel segments—a pattern that suggests positioning gaps in how AI platforms categorize your properties, not just a content problem.[*]
| Category | Mention Rate | Top Competitor | Gap |
|---|---|---|---|
| Business Travel | 82.5% | Marriott | −4pp |
| Conferences & Events | 71.0% | Hilton | +8pp |
| Luxury Leisure | 38.5% | Four Seasons | −34pp |
| Wellness Retreats | 22.0% | Aman | −56pp |
22 sources verified
4 flagged for your review
Graded by reliability
Real output from a Calafai engagement. Not a mockup.
AI chat gives you a response.
Calafai gives you a report.
A professional working document
Not a first draft you have to rewrite. Structured, sourced, ready for the room. Share it with stakeholders or treat it as your working plan.
Quality you can verify
Every deliverable is scored, every claim is sourced. When something needs a human eye, Calafai tells you exactly where. No guesswork about what to trust.
Tactical next steps every time
Every report ends with what to do this week, this month, this quarter. The work is organised so you can act on it, not just read it.
Your direction, every round
Add steering notes and re-run. Your Calafai team builds on your direction with each iteration. Your strategy improves every round.
Start with Calafai's Thinking Partner.
Tell us what you're working on—even if it's rough. Calafai's Thinking Partner helps you shape the idea before your full team builds it into a structured deliverable.
Enter to send · Shift + Enter for new line
Free to try. No account required.
You are being asked to make a call that matters. The kind of call that used to require a senior team in the room.
The choice in front of most operators today is real. You can cut costs and reduce headcount, you can redeploy capacity into work the team could not do before, or you can blend the two. None of those options is binary. All of them benefit from the same thing: a senior team that can model the trade-offs honestly.
A senior team in the room used to cost $2,340,400 and ten weeks of your time. A boutique strategy firm might do a lighter version for $292,550–585,100. A good independent consultant will charge $3,511 a day and need a month. Or you could try ChatGPT and hope you can sort the useful answers from the confident-sounding nonsense.
Or you could bring the call to Calafai. Forty experts across strategy, finance, research, design and operations. Sourced. Challenged. Graded before you see it. You stay in command. The analysis is done by the team you would otherwise have to hire.
These tools are built for questions.
Your work requires projects.
ChatGPT, Claude, Gemini, Copilot. They are good — really good at conversations. When the work has to hold up in a room where decisions get made, a conversation is not enough.
When you bring a project to Calafai, every conclusion is checked before it reaches you.
The basics
Brainstorm ideas and explore directions
Draft content, emails, and documents
Summarize research and answer questions
Think through a problem step by step
What earns trust
A senior team applied to your problem in parallel — strategy, finance, research, design, operations
Every deliverable quality-scored — you see where the analysis is strong and where your judgment is needed
Sources verified and graded by reliability before you see the output
Conclusions stress-tested by independent review before they reach you
You stay in command — steer the direction, add context, make the critical calls
The same AI models power everything. The difference is what happens to their work before it reaches you.
See what a Calafai project producesHow it works.
You bring the idea. Calafai brings the team, the process, and the structure. You stay in control the whole way.
Just get something down
Describe your project in plain language — type it, talk through it, or upload a recording of the conversation that sparked the idea. Calafai’s Thinking Partner helps you shape it into a clear direction through conversation, not forms.
You don’t need to know what a “brief” is. Start with what you know — however it comes to you — and Calafai’s Thinking Partner asks the right questions to fill in the gaps.
Your Calafai team gets to work
Strategy, finance, research, and operations perspectives are applied to your project simultaneously. The research is conducted, the quality is scored, the conclusions are stress-tested, and the sources are verified — before you ever see the output.
Quality checks happen at every stage. An independent review challenges the conclusions before they reach you. You’re not getting one opinion — you’re getting a structured team effort.
Review your deliverables
You get professional working documents you iterate on: strategy reports, presentations, narrated briefings, financial models. Each one is quality-scored, source-verified, and formatted for the room you are walking into.
Every deliverable shows you exactly how reliable the analysis is and where it needs your human judgment. No blind trust — you see the evidence.
Steer, refine, iterate
This isn’t a one-shot process. Review what came back, add your context and direction — “dig deeper into the European market” or “the competitor analysis missed X” — and your Calafai team builds on your guidance.
You stay in control throughout. Calafai handles the research and analysis; you steer the strategy. Every iteration builds on the last — and your next project is better than your first.
What we believe
Four principles that shape every part of the platform.
Access matters more than technology
Senior strategic thinking should not be the privilege of the few who can afford a McKinsey engagement. Calafai is built so that a two-person team can run the same kind of analysis a Fortune 50 board would expect.
Honesty over hype
Every deliverable arrives graded. Where the analysis is strong, we say so. Where your judgment is needed, we say so. Pretending AI is magic is more expensive than telling the truth.
Human judgment stays in the loop
Calafai does the research, the structure, and the pressure-testing. The decisions are yours. We do not hide that behind an automation curtain.
The future of work is self-directed
The operators closest to the problem are the ones with the right context to solve it. Our job is to give them the senior team they otherwise could not assemble — not to insert a layer between them and their work.
Calafai is built for people who need to make the call.
Whether you're starting something new or steering something existing, Calafai helps you go from rough thinking to structured action.
Leading a new project or initiative and need to shape the approach
Have a business idea and want a real plan before investing time or money
Freelancing or consulting and need to think strategically about growth
Need a strategic analysis for a decision that has real budget behind it
Evaluating a market, a competitor, or an investment and need it done properly
Preparing a pitch or proposal and need professional-quality research behind it
What Calafai delivers.
Hours, not weeks
What used to take a six-week analyst engagement happens in hours. The real value is not the speed itself — it is the room it makes for you. You can investigate multiple ideas in parallel, run real learning loops, and put your time and your decisions on top of analysis you could not have afforded to run before.
Every source checked
References verified and classified by credibility before you ever see the output.
Honest quality scores
Every deliverable arrives with a quality assessment and clear caveats about where your judgment matters most.
Tactical next steps every time
Every deliverable ends with what to do this week, this month, this quarter. The work is organised so you can act on it, not just read it.
Every project is custom. Calafai builds the analysis around your brief, your attachments, your context. Not a one-size-fits-all framework with your name on it.
What Calafai doesn't do.
Calafai can't replace you.
Calafai helps you frame, research, analyze, organize, and apply frameworks to your thinking. It replaces the part where you had to spend six months doing research and number crunching on your own. But you need to be there to steer—to bring your context, your judgment, and your direction.
We also won't write your code, design your logo, or replace your lawyer. Different jobs.
What Calafai will do is make sure you've looked at your situation from multiple angles before you spend a dollar on execution.
AI-generated strategy has limitations. Calafai's quality scoring tells you exactly where the analysis is strong and where it needs your human judgment. We believe honesty about what AI can and can't do is more valuable than pretending it's magic.
Pricing that meets your work.
Start free with 200 credits. Move to a monthly plan when the work is recurring. Enterprise when the buyer is procurement-led.
Explorer
Try it. No commitment, no card.
- 200 free credits at signup
- Focused & Working projects
- Thinking Partner (1 session)
- Quality scoring on every deliverable
- Buy credit packs on demand
Analyst
For fractional executives and solo consultants.
- 45,000 credits / month
- Focused, Working & Comprehensive projects
- Thinking Partner (10 sessions / month)
- Red-team review
- Single seat, email support
Most popular
Studio
For boutique firms and small teams.
- 130,000 credits / month
- Everything in Analyst, quotas removed
- Team collaboration (5 seats)
- Co-branded client portal
- Bring Your Own LLM Keys
Enterprise
For PE/VC ops, mid-market teams, regulated buyers.
- Pooled annual credits, sized to use
- SSO, EU data residency, bespoke DPA
- White-label client portal
- Synthesis-tier model access
- Named support, REST API, webhooks
All plans include source verification, independent review, and quality scoring on every deliverable. See full pricing details →
Or buy credits as you go.
No subscription required. Credits don't expire.
Spark
$5.85
Try the Thinking Partner
950 credits
Boost
$33.95
Your first complete project
5,500 credits
Most PopularVault
$80.77
4–5 projects with refinement
14,500 credits
Best valueReserve
$151.01
8–10 projects. Your studio.
29,000 credits
Power userPrices shown in US Dollar (USD) based on current exchange rates. Actual charges calculated at checkout.
Your project deserves a real plan.
Calafai handles the research, the structure, and the quality control—so you can focus on the decisions that matter.
200 credits included. No card required.